Male modelling

Penguin wrote:

Yes. The point is, their marketing tagline was about natural look... never mind.

The thing is, in both cases, the ads target the fear of ugliness. Dove/Neutrogina/Etc: "Without our moisturizers, your face will be a dried, cracked, blemished mess!" Makeup companies: "We can hide your blemished mess!" Two ways of addressing the same problem: If not us, then ugly.

Yeah, exactly.
Maybe one phrasing makes you feel less insecure and self-conscious than the other, but they're both trying to provoke the same thing in order to get you to buy their crap. And it works.

The only instance I can think of where a company tried to use the "you're beautiful as you are" marketing was Dove. Even then the models were still Photoshopped. It was a very successful and memorable ad campaign, but statistically high self-confidence doesn't make beauty products sell. Sales is about informing people what they need even though they don't.

Nihilist wrote:

The only instance I can think of where a company tried to use the "you're beautiful as you are" marketing was Dove. Even then the models were still Photoshopped. It was a very successful and memorable ad campaign, but statistically high self-confidence doesn't make beauty products sell. Sales is about informing people what they need even though they don't.

This is accurate. If people were happy with the way they looked, they would never buy makeup.

Oh, the modeling industry strikes again!


And again and again and again and again. I fucking hate the fashion industry. I also knew there was a reason I never found "ripped" guys attractive. Because they're not supposed to look like that. And the biggest kick in the face is that they never needed to do it to those models in the first place. Impossible looks are what graphic designers are for!

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