I'm writing science fiction this year. So I had to come up with names for my aliens and the planet they came from. (Which, by the way, we never see in the novel, as it takes place entirely on Earth.)
I wanted something short (the aliens prefer one- and two-syllable names), easy to remember, and easy to pronounce.
Then I gave up and said, "Okay, fine, whatever. They're the Gaff from Planet Wugwuh."
I'll probably end up changing it at some point, since it's a joke no one who isn't on here would get. I just thought it would do for now.